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    THE MAGIC 
    INTERVIEW... 
    CHEAPO CARD 
    COMPANY'S WIL WALKER |  |  
    |  | .jpg) | And there you are, minding your own business, 
    living your life, running a nice underground label to help bands spread 
    their music wide and far... | 
    MM: Actually, 
    if I’m honest, when we left the old place in June 2012, we STILL hadn’t 
    finished the kitchen completely! I can’t tell you how relieved we were to 
    find a new house with a fully fitted modern kitchen already in place. So 
    what was it that first inspired you to take up cartooning and who / what are 
    your great heroes / favourite strips in the field? 
      
    Wil: 
    Cartooning is cheap and cheerful to do, so 
    that became my first real creative outlet. It was also something I could 
    practise during school lessons, as I sat there, not listening to teachers 
    reading aloud from textbooks. I never enjoyed doing useless 'doodles'... but 
    wanted to create something which had a purpose. Other than Rolf the Great 
    (paint be upon Him), I don't think I had any favourite cartoonists, in 
    particular (as I made up my own style)... but, I did have a couple of 
    favourite cartoons. There was the classic, one Hippopotamus says to another 
    "I keep thinking it's Tuesday" (which shows up our human 'civilisation' for 
    the arbitrary shenanigans that it is)...  
      
    MM: It
    SO does! 
      
    Wil: 
    And another, with a radio actor at the 
    microphone, reading his script, and holding a boiling kettle poised over a 
    sleeping kitten, as he says "Suddenly, Janice gave a scream like a scalded 
    cat..." (I harbour no ill will against moggies, at all, but loved the idea 
    that you had to work out the gag for yourself). I did, also, like the idea 
    of having my own recording studio... Blue Peter would visit Peter Gabriel or 
    Mike Oldfield, occasionally... but my pocket money didn't extend to the 
    semi-detached house-price needed to afford a 4-second sampler, at the time. MM: I 
    gather you take a similar approach to music, rather tongue-in-cheek and very
    British humour, evident on the track that made you an M&E legend; 
    “The Magi Crap”, as currently featured on our 
    
    
    SoundCloud page. It became a 
    kind of official theme tune on our sampler cassettes, appearing on 10 M&E 
    Audiozines and the “Decadion” compilation, amusing and irritating the masses 
    in varying proportions. It’s very cleverly put together, we thought, how did 
    you do it? Why did you do it? If we send you money, will you 
    promise never to do it again? | Wil: 
    So, where's my platinum "M&E Legend Lifetime 
    Achievement" trophy..? That track was a computerised "re-mix" of your ditty, 
    put together on my 486-PC, using very early basic multi-track editing 
    software... again, ahead of my time and totally unappreciated... I could 
    call myself a modern-day Cassandra, but no-one would take me seriously. For 
    any and all 'Britishness' some of the most (only..?) appreciative comments 
    Cheapo has received, tend to come from Germans... go figure.  Notably, I 
    haven't done it since... so, you probably owe me a fair amount of moolah 
    already. You're not alone in this, though... |  |  
    |  | And how do they repay you? They take the piss, 
    that's how! So I decided to give Wil Walker of Cheapo Card Company a piece 
    of my mind, having spent a not inconsiderable time making sure I could spare 
    it. 
 |  |  
    |  | MM: So 
    who is Wil Walker? I recall you once providing an anagram of “Magic Moments 
    At Twilight Time – White Hawk Atomic” as “I might welcome that shite twat 
    Magic to wank Mimi.” Though the young lady in question flatly refused, 
    denying she even knew you, before slapping me and running off crying, I 
    couldn’t help but think it must have taken aeons to work out and wondered 
    what kind of man would do it. So tell us, what kind of man did do it 
    and don’t you think he should have asked her first?   Wil: For 
    starters, Wil is the kind of chap who imagines he might make himself look a 
    bit more artistically interesting than he is, by answering in the third 
    person... only to realise, instantly, such would be a naff move. Actually, 
    just about any and everything I do, which might be considered "creative" or 
    "clever"... as in--- "oh yeah... you do that (PAUSE) 'clever' stuff, 
    don't you---" is done at an exceedingly rapid rate, in order to leave 
    the necessary time free to stare at a blank wall for days on end, wondering 
    why I bothered to do it in the first place. As for Mimi herself, I've yet to 
    hear a single thank-you emanate from the parallel dimension that exists, 
    solely because I created her out of thin-air... some pseudo-people have no 
    gratitude.   MM: So, 
    there you were providing a cartoon for the New Year 2001 UWU Newszine, 
    ferociously extracting the urine over the decorating without end of our 
    kitchen. Thinking about it, you did another cartoon four years earlier on 
    exactly the same subject for our 1997 M&E Yearbook! What exactly were you 
    implying?   Wil: 
    Nice creative use of the word "implying" there, Mr M... as in, one might 
    'imply' that two plus two equals four... or 'imply' that the family Ursidae 
    are prone to defecating in areas of natural forestation. It is the lot of 
    many cartoonists, to take on the role of social observer/commentator... 
    though, being ahead of my time, I missed out on being able to turn the 
    affair into a daytime-telly house renovation/decorating series... so "PJ & 
    Duncan Fix Your Kitchen Calamity" never made it to air.    | 
    before Ricky Gervais used my show theme song in episode 2 of his original 
    chat show, back in 2000, he was a jumped-up nothing, in a leather jacket. 
    After playing it, he became a multi-bulti-billionaire...  but where's my 
    suitably-stuffed brown envelope..? In the imagination... that's where.   
    MM: I 
    recall that you first approached us in the latter half of 1993. I really 
    wasn’t sure about your music in the beginning, but you sent me some 
    marzipan, some dried apricots for our Sammi and some Whiskas for Tilly The 
    Space Cat, so we decided to give it a go. The first release was “When Lost 
    Plants Recall” (M&E 245 – Jan. ’94), which my review described as “Imagine 
    the Bonzo Dog Doo Dah Band in space? Stormclouds in a fish finger factory?” 
    What actually were your musical influences and in what way did they 
    affect the work you did with the Cheapos? 
      
    Wil:  
    Everything we experience plays a part in 
    influencing us, so this is a bit of an impossible question to answer, with 
    any true accuracy. My first 'official' favourite record was "Tiger Feet" by 
    Mud, purely because it was a nice bouncy fun tune. Later, I got more into 
    Motorhead, and then The Jam, because they were noisy and loud, without 
    having to have punky-green hair.... but that was all about being a fan. It 
    was only when John Peel started playing some of the German NDW bands, in the 
    late 70s/early 80s (Der Plan, DAF etc), that I felt I had to start making 
    stupid noises myself (not counting the natural bodily ones... actually, did 
    The Natural Bodily Ones have a Peel session..?), and began saving up for the 
    cheapest little mono synthesiser around at the time (a Roland SH101, 
    tech-nerd fans).  |  |  
    | 
    .jpg) | 
    MM: I 
    have an SH 09!   
    Wil:  
    I started putting together odd tracks, under 
    the Cheapo banner, around the mid-80s... but the whole thing took off (in a 
    Wright brothers kinda way) in the early 90s, with tapes and live gigs 
    (featuring Val on live percussion and odd video-tech bits), and the 
    occasional release on ne'er-do-well-hippy  |  
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